> The Bedford, Mass.-based company’s most recent products include a technology it calls <i>Smart Maps</i> ( <a href="https://homesupport.irobot.com/s/article/64103" rel="nofollow">https://homesupport.irobot.com/s/article/64103</a> ), though customers can opt out of sharing the data ... Slightly more terrifying, the maps also represent a wealth of data for marketers. The size of your house is a pretty good proxy for your wealth. A floor covered in toys means you likely have kids. A household without much furniture is a household to which you can try to sell more furniture. This is all useful intel for a company such as Amazon which, you may have noticed, is in the business of selling stuff.