Gates and Zuck are hated for the same reason: their actions are incongruent with the broader assemblage of ruling class ideas.<p>Gates' business practices to squash competitors by EEE, OS exclusive deals(Dell partnership agreement), pricing retaliation(Be Inc) to name a few, is incongruent with the idea that every kid learns and most internalize in econ that "competition is good".<p>Zuck is hated because FB's has "won" the friend-feed[1] war by dominating competition, and people have to make a choice between talking with their friends or not using FB. Again the choice isn't between competing products, it's between using the one remaining product or nothing. The end result is that Zuck's "every one will benefit from engaging with each other on FB," is incongruent with the reality that this form of social media materially makes people's lives worse which is substantiated by countless scientific[ruling class institutional] reports.<p>1. I'm specifically restricting this to social media outlets that serve primarily as a digital reification of meatspace friendships. So things like TikTok, fall outside that boundary, while FB & IG fall inside. G+,MyS, do as well, but they no longer exist because they've been out competed.