How to market to developers on Twitter: Learnings from 4 months of Supabase feed

hey HN, supabase ceo here. interesting article, and interesting reading the comments<p>this article is more in-depth than any analysis we’ve ever done internally - perhaps we should add it to the company handbook. in case you want to know how we think about content&#x2F;marketing internally:<p>- Twitter content has a half-life of about 2 hours and generally people there have a short attention span. we tailor the content for those conditions and pragmatically it seems to work (at least for the twitter algorithm, if not for some people)<p>- Conversely for “HN content” we aim to go in-depth and we don’t shy away from technical content.<p>- If we think the topic is somewhere in-between these two, we will write it more for a “reddit audience” - blog posts that are technical in nature, but nothing too in-depth.

The immaturity (or redditness) of their twitter is why I stopped following them. I don&#x27;t want my feed filled with their memes and dumb questions, it does not add value for me, and gets in the way of other content that might.

This is why I quit using Twitter&#x27;s home feed. Do not do this. I will not take you serious. I cannot stand all these attempts for popularity &amp; likes. It&#x27;s the equivalent of standing on a chair &amp; screaming &quot;Please like me!&quot;<p>Maybe I missed it, but I&#x27;m shocked they didn&#x27;t say &quot;Record a video dancing while you type code on a keyboard.&quot;

Personally, I love this stuff and think the results speak for themselves. I love a good meme and I&#x27;m not afraid to say so. If thinking memes are clever and funny is immature, I don&#x27;t want to be mature.<p>It seems to me that the only reason that a company would be on Twitter would be to market to people. There are different ways to go about doing that, I suppose, but the path that Supabase has taken seems to be working.<p>I guess if you don&#x27;t want to be marketed to by companies on Twitter the solution might be to not follow companies on Twitter.

While Supabase and their communication&#x2F;blogs are excellent, the Twitter is not at the same level. I’d much rather have product updates and community QA over that cringy memespam. Feels like it was tried to adapt to the medium but the standards slipped in the process.

Basically, how Twitter works is, you&#x27;ll write a bunch of kinda-funny-but-actually-not-really sarcastic tweets disparaging JavaScript and Docker. Some of them will get about a thousand likes&#x2F;retweets, and at that point the @iamdevloper account will straight up plagiarise what you wrote, pass it off as his own, deny it, and then block your account when you provide proof.<p>It&#x27;s that simple.

Slightly off topic but I&#x27;ve found as someone who is constantly trying to get people to engage with my products and services that mastodon (fosstodon) to be highly value.<p>I&#x27;ll cross-post to twitter and fosstodon and I get much better engagement on average from mastodon.<p>I&#x27;m sure if you have a huge following on twitter it&#x27;s totally different, but for someone who only has 100+ followers, it&#x27;s no contest which is better for me.

I don&#x27;t want companies marketing to me on Twitter.

I think the most important reason is that supabase is a good product. Marketing is just a plus.

I struggled to keep reading after the author suggested &quot;wrong answers only&quot; was a useful element to integrate into an engagement feed. Are the target users children?