> A single bad outcome can do more damage to Subway than to Jimmy’s. They both know this, and we know that they know it.<p>The damage to subway of even millions of lost sales is much less impact on their operations than the small place who could lose <i>all their customers</i>.<p>The chance of suing Subway is better, tho: so you could equally easily frame this choice as optimizing your wager for highest payout from unexpected bat attack.