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An Audit of Facebook's Political Ad Policy Enforcement

5 点作者 spenrose将近 3 年前

1 comment

spenrose将近 3 年前
"In a comprehensive, large-scale analysis of 4.2 million political and 29.6 million non-political ads from 215,030 advertisers, we identify ads correctly detected as political (true positives), ads incorrectly detected (false positives), and ads missed by detection (false negatives). Facebook’s current enforcement appears imprecise: 61% more ads are missed than are detected worldwide, and 55% of U.S. detected ads are in fact non-political. Detection performance is uneven across countries, with some having up to 53 times higher false negative rates among clearly political pages than in the U.S. Moreover, enforcement appears inadequate for preventing systematic violations of political advertising policies: for example, advertisers were able to continue running political ads without disclosing them while they were temporarily prohibited in the U.S"