I founded my first startup back in 2011 and sold it in 2013. Back then it felt like not getting attention as a new startup was almost impossible, even without much marketing efforts.<p>Nowadays getting attention seems way harder in the constant growing sea of startups. Heck, it feels like there 1000x more startups than back in 2011. You can even think of the craziest ideas, only to find out later that there are already a few (if not dozens) of startups out there doing that very thing or at least in similar form.<p>Not saying it’s impossible or not worth pursuing, but damn did things got harder. Not?
> Nowadays getting attention seems way harder in the constant growing sea of startups.<p>Although I concur with you, I think that in an increasingly competitive market filled with countless startups, novelty, or uniqueness is less significant than execution these days.<p>With more and more people getting online, the recipe for 'startup success' will change, and what worked in the past won't necessarily work tomorrow. If anything, startups are going to face tougher competition from sheer numbers, so most ideas won't be unique, and will need to rely on execution more than ever before to get any attention.