For what it's worth, DAU is "Daily Active Users" and MAU is "Monthly Active Users". It'd be nice if the article author took the time to explain acronyms in an interview such as this (which is otherwise quite interesting to me, as a complete outside to the app store, mobile apps and gaming).<p>Interestingly, the article is in fact the sixth google result (to me) for "DAU mobile advertising" (as I initially thought the term referred to some form of advertising). Two of those remaining 5 results above it are also from the "insideX" network. Obviously those terms have become common within the network, and the article authors have forgotten that most people have no idea what DAU/MAU mean.<p>Explain your acronyms!