commercetools is seeing incredible growth, and it's only going to become more prominent in the ecommerce space.<p>Having worked in ecommerce for a while now, I noticed back in 2008 that ecommerce flourishes when the economy goes sour. It's not strictly recession-proof- during the economic disruption, you will see separation of the wheat and the chaff, but new ecommerce technology that works gets supercharged.<p>A decade and a half ago saw the emergence of Magento, BigCommerce, and while Demandware (based on Intershop) had been around for a bit, they emerged from the recession with afterburners on full blast. Shopify would hit stride later, eating into Magento and Demandware's lunch around the time they each got bought up for billions of dollars by Adobe and Salesforce, respectively.<p>There were plenty of companies in the space that fell apart during the great recession too, but their talent moved on to the dominating players. You're seeing that happen during the last couple of years too. There have been some infamously rapid collapses - the implosion of Fast, Shopify's stock prices making a rapid return to normalcy. I strongly suspect you'll see other VC-backed 'disruptors' in the space fall apart. A newer 'headless' platform that talks a big talk recently put out a press release trumpeting a new deal that comically only listed <i>former</i> customers in the name-drop brag section of a press release, not a great look when you're the new kid on the block.<p>Commercetools is where enterprise companies go to get away from legacy ecommerce platforms like Oracle (RIP), Salesforce, SAP Hybris, and homegrown systems - but in the last year it has also increasingly brought on graduates from the Shopify Plus and BigCommerce ecosystems.