Is there an end to the Data Age ®?<p>Sometimes I have this interesting thought, that someday, when even the oldest people alive will not know or will not remebered how things worked back then. Then someone, or a group of people, will suddenly rediscover, or reinvent (as we always do throughout history) things that today still exist. Maybe someone will come up with "shops where you are served by real people", or paying for content you watch. Or a "shopping mall, but without cameras" ("but who will be watching me?"). Or a vehicle you can drive yourself.<p>I know it's a silly philosophical thought. But what it points to, for me, is that data harvesting works because it trades privacy for convenience, and even if it's too little, there are ways to opt-out (the trivial case being opting out of convenience). But it's a much too thin line to thread.<p>People are aware of the massive commercial surveillance. They just don't care. Human society is built upon trust or its lack thereof. When trust can't be established, surveillance arises. It only becomes a moral problem when it is done asymmetrically, and in an unprecedented scale.<p>When is too much too much? When your TV starts showing ads, even when unplugged from electricity? When you have to watch an ad to start your EV car (unless you purchase the Quick Start+ package for 9.99/mo)? You can take a break from ads today. That, in a way, ensures that you can consume ads for longer. But industry seems to be moving in the direction of eventually leaving you with no way to opt out. Then, the convenience might not be worth it anymore. That means either a market demand for ad-free products, and a subsequent return to pay-for-content business model, or some sort of social turmoil.<p>Or maybe that's their plan to get us to consume less: just stick everything with insane amounts of obnoxious ads, so we won't buy anything anyway.