Companies that adapt to changing reality continue. Those that don’t might realize their future prospects and change. As tech companies have displaced older, ore traditional companies so to might economic, demographic or cultural changes displace them,<p>After plague, workers were in short supply: <a href="https://history.wustl.edu/news/how-black-death-made-life-better" rel="nofollow">https://history.wustl.edu/news/how-black-death-made-life-bet...</a>. The socially driven responses were inflexible yet labour movement occurred. The world is what it is, not what you wish it to be. And there’s a lot of niche market needs opening up now that those nasty boomers are riding off into the sunset. You just have to walk away from data gathering and ad selling and go look for them.