I recently read about orabrush story, on how they used youtube as a medium to spread awareness about their product. I would like to know more of these types of successful and creative marketing campaigns that actually worked for digital products or atom products.<p>Also, I would love to hear tips and tricks for a successful marketing campaign, with very limited budget.<p>If you have links to some precious resources or books to read, please mention it.<p>Thanks.
A few things I use -<p>1. Mailchimp
2. Twitter
3. Vimeo Videos
4. Facebook (but this is dicey if you have not yet launched)<p>None of the above cost any money. If you are a mass consumer startup, printing a few t-shirts and fliers will not hurt either. Have a few of your employees give out the fliers requesting users to review/test at popular junctions in any major US city during rush hr at commute hubs. You will be wearing the t-shirts.<p>Online marketing is easy and hard at the same time. I believe the most important aspect is telling a clear & a good story.<p>By the way, you will probably get more thoughtful and accurate comments if you describe what it that you are trying to market.
See the blog of Patrick Mc Kenzie ('patio11' on HN)
<a href="http://www.kalzumeus.com" rel="nofollow">http://www.kalzumeus.com</a>
Specifically
<a href="http://www.kalzumeus.com/greatest-hits/" rel="nofollow">http://www.kalzumeus.com/greatest-hits/</a>