I consider myself to be one of these product oriented developers (not sure about being 10x though).<p>Interestingly, while interviewing this has always been my bane, as the typical interviewing process goes along the tech stack and tech-related trivia (probably because it is easier to assess), and almost never towards the product side of things.<p>And with the tech stack questions those are always in favour who are interested in the latest version of framework X, as opposed to real world problem solving. And don't even mention leetcode :)