If I were Steve Jobs, I'd get Adobe and Microsoft into a bidding war over whether the iPhone will run Flash or Silverlight. If (a) the two are close in power, (b) all browsers can run either, (c) the iPhone runs only one, and (d) the iPhone is very popular, then the one the iPhone doesn't run dies.<p>(a) seems to be true, (b) is currently true, modulo install, and (d) looks likely. So if Apple decided to make (c) true, they could probably anoint a winner.