The fallout from this should be interesting. This fine is a substantial part (roughly 25%!) of Google's overall revenue from the EMEA region (Europe, Middle East, Africa), of which the EU is probably like 90%, at least, of the total, so it's probably toing the line of actually making the EU unprofitable to Google considering the costs of future compliance to avoid being fined again. Worse: this was not as steep as the fine could have been, they could've fined them about double this amount under current regulations, but chose not to. Probably because that would have pushed Google's EU operations into the red for sure and made the decision easy for them.<p>To be sure the company won't be in trouble financially, their global revenue can cover the fine, but that doesn't stop the EU from potentially being a net loss for the company going forward. Abandoning the EU would be a drastic step, though. It's going to be interesting to see how they adapt to this. Another fine on this scale and I think they will pull out.