1. This brought me back. When she clicked into the "mall" and the navigation was an imagemap with hotlinks [1] going off to a flower shop, I immediately thought of a website that some guy payed me to build back in the 90's when I was in high school. He bought SellMemphis.com, SellAtlanta.com, etc and wanted to create a directory for local businesses. Also - good on you, Philips Flowers, for keeping 1800florals.com in what must've been intense pressure from 1800flowers.com!<p>2. We still can't buy items directly in-stream. However, product placement is huge, and not just for consumer goods. Music featured in Stranger Things ends up trending on Spotify. Apple creates a playlist (in its own platform) for "Defiant Jazz," featured in Severance, also on its own platform).<p>3. Regulation (or lack of regulation) played out in an interesting way. We now have an interesting problem with digital infrastructure in the US anyway, where copper cables (still) only get you so far, wireless is the new expectation, and countries that -had- no comms infrastructure are by default more modern now than large tracts of the US, because they skipped past the "telephone poll" phase straight to cell towers.<p>[1] <a href="https://web.archive.org/web/19990208003609/http://branch.com/" rel="nofollow">https://web.archive.org/web/19990208003609/http://branch.com...</a>