Magic Leap 2: The most immersive AR platform for enterprise

You are looking for the price like I was, and many pages are trying to snare you onto “speak to a specialist” links. Let me spare you the trouble, as you are looking for this page: <a href="https:&#x2F;&#x2F;www.insight.com&#x2F;en_US&#x2F;shop&#x2F;partner&#x2F;magic-leap&#x2F;store.html" rel="nofollow">https:&#x2F;&#x2F;www.insight.com&#x2F;en_US&#x2F;shop&#x2F;partner&#x2F;magic-leap&#x2F;store....</a><p>If you’d rather not click (and I totally understand) let me tell you that the Leap 2 costs between $3200 for the base model and up to $5000 for the enterprise model, which gives you a better viewpoint.

I’ll never be able to get over the insanely fake promotional video for the original Magic Leap that demonstrated background occlusion, and not the ghostly overlayed image that the headset actually delivered.<p>The project was presumably shrouded in such secrecy that the marketing folks had no idea what they were actually selling.

I remember that back when they were all the rage (and got huge investments) I met an employee at a coffee shop at an optics conference I was attending (I didn&#x27;t know who they were at the time). IIRC she had been a postdoc at some research lab until a while before. She obviously didn&#x27;t talk about what they were doing exactly, but more about the surreal experience working for them after uni. They had just bought several ebeam writers (multimillion $ equipment used in lithography) without anyone really knowing what they would use it for.<p>It sounded a lot like they were just throwing lots of money at equipment for doing work on hype research topics (metamaterials was a big thing at the time) to see if it could solve some of their problems, but really without much thought on if it makes sense. She was talking about how it was cool to work for a place where there were absolutely no money constrains, but it also sounded a bit like &quot;I am at a company but doing stuff which seems more blue sky research than at uni... Why?&quot;.<p>To me the current wave of quantum computing startups sound very similar.

I made a snarky (maybe somewhat undeserved) tweet comparing Magic Leap to Theranos last year that pissed off Rony Abovitz. He pointed out that they were shipping their enterprise product. I still think the promise was <i>wildly</i> oversold, but at least they are making something.

Amusing to see how the new management was put on a mission to eradicate original founder Rony Abovitz’s legacy as part of their rescue. Rony was all about magical experiences and glamour, the new management made the logo ugly, removed any reference to entertainment and uses “Enterprise” more frequently than a Star Trek episode. This is what Magic Leap should always have been, no doubt.

Hey everyone. I&#x27;m Jade, VP of Product at Magic Leap.<p>There&#x27;s a lot of amazing tech in Magic Leap 2, better optics overall including a bigger FoV, better content solidity and text legibility, our dynamic dimming tech, great spatial audio, a powerful processor and GPU.<p>It&#x27;s tough to prove to everyone on HN how far we&#x27;ve come, but seeing is believing. If you get a chance to check it out at a conference or event, give it a shot.<p>Its still early days for wearable AR in general, but we are really focused on making a great and open platform for developers to build their solutions for visionary businesses who are learning how to use AR in practical ways.<p>If you have any questions about Magic Leap 2, ask away, I&#x27;ll try to answer everything I can.

Man, you all are some of the biggest haters I&#x27;ve ever seen.<p>I&#x27;ve gotten to wear and use both the Magic Leap 1 and Magic Leap 2. These devices are like wearing technology 15 years into the future. It&#x27;s absolutely wild seeing what is possible. It&#x27;s crazy because you all are hating so much, but they&#x27;re out here shipping enterprise products and services and doing it as a first-in-class device.<p>I&#x27;m especially confused because some of you are comparing this device to VR devices when it&#x27;s a completely different product focus. VR != AR folks. And if you got the chance to try and see it, you would completely understand the vision.<p>I&#x27;m incredibly hyped about Magic Leap and can&#x27;t wait for this technology to become more widely available. What they&#x27;re doing there is nuts, and exciting!<p>All you all need to go touch grass.

Did they photoshop the glasses onto the two doctors in the photo below the announcement video? Looks fake as hell.

<a href="https:&#x2F;&#x2F;www.insight.com&#x2F;en_US&#x2F;shop&#x2F;partner&#x2F;magic-leap&#x2F;store.html" rel="nofollow">https:&#x2F;&#x2F;www.insight.com&#x2F;en_US&#x2F;shop&#x2F;partner&#x2F;magic-leap&#x2F;store....</a><p>How does the specs of the enterprise edition compare to something like the PSVR2 or Project Cambria specs? I&#x27;m kind of new to VR.<p>I found a real life demo of this item, I don&#x27;t know why it&#x27;s so hard to find actual footage of it at this point of the company&#x27;s lifecycle.<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=v1-miutMA60" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=v1-miutMA60</a>

I couldn&#x27;t help but laugh as the video kept on going on and revealing more and more inconvenient facets that are synonymous with AR. The tiny glasses, the top band, the cable, etc.

Given their past history I have no idea if this is real or not but I <i>will</i> say its exciting to see the VR&#x2F;AR&#x2F;XR space heating up again. If it <i>is</i> real then these will definitely push the boundaries of the form factors currently available and that is great to see.<p>Having been a VR enthusiast for a while, I will say I am very confident there is <i>something</i> valuable in it. Halving the weight and doubling the resolution of the headsets is within sight and going to truly expand the range of possible &#x2F; viable applications. What emerges in the end as truly valuable applications is an unknown but that&#x27;s exactly why its fun to be around during these stages of the tech evolution.

I feel like we&#x27;re beyond video&#x27;s with extreme closeup renders of gadgets and hardware. It&#x27;s like, yeah, that&#x27;s button, real closeup, I know.

In 2022, the tech I&#x27;m hoping takes off is the Tilt5.

The ultimate vaporware. What ever happened to the whale demo?

I own a HTC vive pro. I showed it to my family and friends.<p>No one was ever motivated enough to come back and play with it more.<p>AR will also not become &#x27;big&#x27; it will be a niche thing for certain jobs.<p>ML I remember the school sport indoor area with a whale flying around.<p>Yeah let&#x27;s see how the future will look like. I don&#x27;t think this will ever be the big thint

what are the killer apps for this? maybe someone more bullish can summarize who this customer is?

This website is pretty bad in terms of pitching the product. On a Macbook Pro, there is a giant black bar with nothing but the headline, which is then repeated in the video. The video itself tells me nothing about how it can improve an enterprise. And The macro fly-by of the device itself makes sense for a B2C product much mote than it does for a B2B product. Just weak across the board - feels like it might have been done internally even - and that&#x27;s before we talk about how they&#x27;ve raised $3.5 BILLION dollars.<p>In another life, I managed a team working on Google Glass and tbh I&#x27;m not surprised that they still don&#x27;t have more compelling use cases. Hands-on training is a relatively niche market. And the medical example - separating conjoined twins - seems like it could be handled just as well or better via VR or just a standard display. The dirty secret of the space is that enterprises want to de-skill labor wherever possible to save costs. But if a step in the value creation process can be truly de-skilled it likely can be automated, and if it can&#x27;t, human beings learn well enough that they don&#x27;t need (or want) the goggles strapped to their face for long.

“Dear God please let us get one more round of funding before this sham collapses”

Magic Leap needs to do a second version of this &quot;amazing&quot; TED talk by Rony Abovitz ... <a href="https:&#x2F;&#x2F;youtu.be&#x2F;w8J5BWL8oJY" rel="nofollow">https:&#x2F;&#x2F;youtu.be&#x2F;w8J5BWL8oJY</a>

The only use case they explicitly define is for surgery.<p>Does it do literally anything else?<p>Vague allusions to &quot;training&quot; and &quot;support&quot; seem like grasping at straws.

Any word on how much light the lenses filter out?<p>In the promo video it looks like you loose at least 30-60% light.<p><i>edit</i> supposedly 2000 nits, which is meant to allow it to be visible in normal light.

I have it on good authority that this link is direct to a cached page from their old site, with the new one being rolled out as we speak. Hence the broken links.

The move from B2C to B2B is curious, it seems like the reason is B2C didn&#x27;t quite have product market fit. It seems though the more realistic reason was they couldn&#x27;t actually deliver on time.

&gt;Could not load video<p>I guess the immersiveness needs a bit more work

Where&#x27;s my splashy whale?

Horseshit v2: Horseshittier!

i thought these guys were dead

&quot;Could not load video.&quot; Yikes! Good luck, Magic Leap. This does not bode well.