They did attain the attention they sought, so good for them. Not sure the message was clear enough. Not sure it can be made clear enough. Not sure people want to hear it. I think they are tired of it in fact, because they can't do much about it. Obviously recycling and such is not going to solve this.<p>As long as we live in a democracy people can do whatever they want, and most people have better things to do. Most people are busy fulfilling their needs by fulfilling other people's needs, and the environmental damage is simply not priced in, so it doesn't matter. We depend on cheap energy, we grew big on it, and now we can't maintain our way of life without it. Baring any serious innovation this is the end of the road for us as a civilization. Billions are still waiting for the opportunity, but their time will never come.