I think you have a good start, have you ever thought about getting the itinerary out of a PDF and into a more interactive medium. A mobile app could do some pretty cool stuff, say you purchase an itinerary and it is pushed to your phone, you could do on location things like offer special discounts from vendors as well as location aware items like restaurant review integration from yelp or urban spoon, etc.<p>Taking it to a mobile platform as opposed to or in addition to a PDF opens a world of revenue opportunities as well as makes for a better overall user experience.<p>You should take a look at my profile, I have done a lot of travel related stuff and exited a few start-ups in the space. If you guys ever want to chat, I can offer you guys some good advice on how to position your app<p>. As well, please take this with a grain of salt, but you guys need to get a graphic artist, pictures sell travel and they need to be great, a travel brochure should wow people and get them excited about the destination. Design is so critical in travel.<p>Also 70% of travel related decisions by couples are made by the woman. Remember that statistic when your designer works on the site, you should try to remain neutral in design, but if you cannot, lean toward more feminine qualities, soft curves, lighter colors. Images of attractive women do not drive away women, but they will up your male conversion rate. A masculine young male can reduce your conversion (in heterosexual markets), try to employ images of couples with an older attractive male and a younger attractive female.
Ensure that they are tasteful but employ them as people like to see attractive people having fun. I could go on for a month, if you want to chat hit my up on Skype, it is in my profile.