"Austin's supply crunch for software developers was bad enough by September to prompt 25 Central Texas tech executives to fly to California in search of new talent."<p>Awesome idea - cause there's certainly not a dev shortage in California, is there?<p>They'd probably have more luck doing a whistlestop tour of the midwest and north atlantic states, hitting up the more rural areas. Many techies in those areas have few options, or may be stuck with remote-only options, and may not enjoy the weather as much. The Austin companies have an automatic 'better lifestyle' story against more of those areas (weather alone) rather than trying to compete with California (where most of the devs are there <i>probably</i> because of the Valley and the software dev culture already).<p>In short, I'd guess it's an uphill battle to get people to move from SF to Austin, probably much harder than getting people from, say, St Joseph, Michigan to uproot for Austin.<p>"After resumes were shared, business cards exchanged and several follow-up phone interviews completed, not a single one of those California candidates has made the move to Texas, according to the Austin Technology Council, which organized the trip."<p>Oh wow, and look at that, it didn't work. Wh not?<p>"It's even tighter there than it is here," said participant Rod Favaron , CEO of Austin startup Spredfast . "The challenge is there just aren't enough good software developers to go around."<p>They didn't think of that before? Or just can't think outside the bubble?