I think Pantone is overplaying their hand here. Clearly, their business has been dwindling for years. I started my professional career in graphic design 20 years ago. Design work targeting digital was barely a blip on the radar. It was all print. Interviews for jobs required a physical portfolio. These days, print is the odd man out.<p>So, the almighty Pantone swatch book has less value than it once did. Especially, if they want to hose users for $15 a month to use the swatches. Does that mean everyone gets a swatch book for free? Which, btw, is all that matters. The digital swatches really don't mean shit. It's just a placeholder color separation that means "insert spot color here".<p>Fwiw, in all my years of print design, I used the Pantone swatch book less than a handful of times. It was 99.9% CMYK (which I also had a swatch book for). Maybe it was just the industry/clients I worked with. But, spot colors could add significant cost to a project. So, it was rarely opted.