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The driving force behind crunchy chilli sensation Lao GAN Ma

18 点作者 rongopo超过 2 年前

2 条评论

atonse超过 2 年前
This is amazing. I’ve been buying this for nearly a decade and refer to it as the angry lady hot sauce.<p>I used to enjoy perusing the “hot sauce aisle” in my local Great Wall Asian supermarket and this jar looked great. The jar said “spicy chili crisp”, which I also joke are the 3 most wonderful words in the English language. I also liked that it looked like the lady was angry (I chalked it up to cultural differences in marketing):<p>&gt; “Lao Gan Ma deliberately places an extraordinary average-looking and old Chinese female on its product package, which conversely arouses strong curiosities of foreign consumers,” it says.<p>It’s a staple in my kitchen (along with Lee Kim Kee’s Chiu Chow Chili Oil and Momofuku’s chili oil) and happy that they’ve seen the success they have.<p>I just realized if they wanted to be cute here, Lao Gan Ma sounds kind of like “Love, Grandma” :-)
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rongopo超过 2 年前
This reads like pure PR, still I could not find a viable recipe. Any ideas how to prepare it?
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