I've gone through the process of qualifying a need for SAAS product I'm currently building that targets a niche within the (non-technical) "work from home" market. And while I've gotten great feedback/support from 50 or so folks looking to sign up when we launch, its the other thousands/millions that I want to reach, but am struggling to do so.<p>The "work from home" market is fragmented, with a few forum sites here and there that I've been able to target, but most won't permit you to post sales/marketing info, and I don't want get our product misconstrued as spam.<p>I just see that with so few places to go to target a larger audience all in one spot, its going to be difficult and resource intensive to go from 50 to 5000.<p>Any thoughts/advice is greatly appreciated.
PR is your best bet and it's pretty easy. I suggest baby steps.<p>1) Who are your early adopters? Age, sex, location, profession, hobbies, what do they read. Survey monkey and offer a free month or something<p>2) Choose a segment of your 50.<p>3) Create a list of blogs, newspapers, magazines to pitch that the segment reads<p>4) Begin pitching the outlets.<p>5) Measure the new sign ups per article using google analytics<p>There's alot of small details in each step but this is the big picture