Apple responds to "I'm a PC"

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low.<p>If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

This is pretty ironic considering how Mac ads far outnumber Windows ads. Maybe next time around Apple can pull a few of the spots and get Java up to date sooner than a year after an OS release.

Now if apple would only realise that quicktime on the net has lost out to flash I would be able to wacth this. Quicktime reminds me of realplayer: buggy on PC's, runs lots of processes in the background I didn't ask for and requires me to install itunes which I don't want.

I think it's actually pretty hilarious. Ever since the Microsoft "I'm a PC" ads came out I've wondered what it meant for the Apple ads, I guess now we know. Apple has them coming and going, there really isn't much they can do.<p>Gizmodo had a similar reaction to many of you, that it's a pissing match and normal people don't care, but actually I think it's the opposite. People LOVE the Mac ads, even people who don't use a Mac think they are funny. This is another instance of the Techie echo-camber getting in the way, so what if some hardcore techies don't like them because Linux is superior, btw it's not, the market at large loves the ads and it's getting them to take a better look at Apple computers, end of story.

MS and apple... It's kind of cute, like watching kids fight :)

These ads lack class, which is what Apple has always tried to stand for, in design of their products and their company image - anyone remember the Think Different campaign?<p>I'd rather they work on reducing the difference in price between the pc world and the mac in laptops. It used to be a couple hundred dollars difference, which I'm ok with because that, to me, is the price of OSX, but its getting increasingly harder to justify the expanding price difference.<p>If/when the OSX86 project gets to the point where their ISO is a no-brainer install of OSX on cheap dell/acer (etc.) laptops then Apple will have to reconsider its pricing.<p>The irony here (like rain on your wedding day!) is that it's actually Apple with that big pile of cash spending it on advertising, while MSFT goes back to the drawing board to come up with an O/S that more people like...

These ads are getting more and more lame. As a fulltime programmer and xp and vista user - I never felt the need to use macs but for their unix base and cool design. Considered buying one recently but settled for a vista pc with much better configuration at half the price. It has been running great for me with not a single issue in past 6 months. For any need of unix system, I run ubuntu or freebsd vmware appliances on my vista.<p>If apple cannot convince a frugal programmer like me who would love to own a mac - I do not know how even these ads can help them much in the general pc market. I think they will remain limited only to folks who really appreciate their commitment to design and would pay so much extra just for that.

Reminds me of the escalating bumper sticker wars between the Jesus fish stickers and the Darwin fish (with legs) stickers... recently I've started seeing "Jesus fish eating a Darwin fish" stickers. I'm still waiting for "Darwin fish eating a Jesus fish eating a Darwin fish".<p>I can't wait to see Microsoft's meta-meta-response.

Apple couldnt go any lower these days with thier ads.<p>The desperation is starting to seep through.

As dirty as it is, Microsoft was asking for this.<p>It's not polite to tease, but when the head of the pack shows they're susceptible to it, it's going to happen.

"Advertising is the price you pay for being unoriginal."

Hilarious!<p>Ad reflects what differentiates Apple from MS. Original, highly creative and perfect.

I wonder what proportion of Vista users think it needs fixing?<p>I don't understand the new Microsoft PC adverts either. What does having glasses have to do with anything?

low&#38;lame

I liked the ad anyways!!!

Brilliant. I love the look on Macs face when he swoops the ad money towards fixing vista and PC swoops it toward advertising.<p>This is like boxing. Mac ads have had pc's reputation on the ropes in the collective unconscious. All the sudden, after getting beat on barely throwing a punch, PC comes out swinging. Even lands a blow on macs chin, shakes him up a bit. But before PC can land another punch, this uppercut takes out 3 of his teeth and drives the cartilage in his nose into his brain.<p>Now, everyone who sees both ads will think "Why is microsoft spending $$$ on this without fixing vista?" This ad, and it's partner on censoring vista, just short circuited Microsofts 300 million dollar campaign. This is microsoft being completely outclassed by people who just get it.

Ads are really funny, unless you are on the microsoft side.