Superhuman famously measures PMF with this question:<p>How disappointed would you be if you couldn't use Superhuman anymore?<p>> Very disappointed
> Somewhat disappointed
> Not disappointed<p>If 40% or more would be Very disappointed you're on the right track!<p>(Rahul adds more to the method, its pretty cool actually, link below)<p>My question is:<p>How do you go about finding PMF? How do you measure your progress?<p>Thanks!<p>https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit
I'm on the editorial team at First Round Review, and we actually just launched a new series aiming to share more stories about how different founders went about finding PMF. Check it out here: <a href="https://review.firstround.com/airtables-path-to-product-market-fit-lessons-for-building-horizontal-products" rel="nofollow">https://review.firstround.com/airtables-path-to-product-mark...</a><p>In terms of measuring vs. optimizing, I liked this advice from Sprig founder Ryan Glasgow: <a href="https://review.firstround.com/8-product-hurdles-every-founder-must-clear-this-pm-turned-founder-shares-his-playbooks#hurdle-6-i-havent-hit-product-marketfit-yet-what-am-i-getting-wrong" rel="nofollow">https://review.firstround.com/8-product-hurdles-every-founde...</a><p>He makes a distinction between <i>validating</i> whether you have PMF, but recommends using a different framework, specifically the Outcome-Driven Innovation method, for <i>discovering</i> or finding PMF in the first place.
Michael Siebel has many good videos on this<p><a href="https://youtu.be/FBOLk9s9Ci4" rel="nofollow">https://youtu.be/FBOLk9s9Ci4</a>