Blogging for your business is worth it even if you get no traffic

Video blogging is still an untapped opportunity.<p>Most people either think it's too much work, or they cannot commit to doing video blog posts that take 15 - 20 minutes, and put you on any mobile/laptop screen where an existing or potential customer, joint venture partner, blogger or reporter might wish to find you 24/7/365.<p>The idea with blogging is to start a data-driven feedback loop that you can fine-tune 'on the fly' similar to the following process the author outlined in the article:<p>* Capture every idea * Don’t wait for good ideas – shipping regularly creates quality * Don’t obsess — publish posts on the 2nd draft * Watch realtime analytics and heavily polish only the posts which start to take off<p>Of course some types of startups enjoy viral growth through invites/recruiting, so perhaps blogging is less important for them.<p>For many startups creating compelling content, syndicating the heck out of it, and connecting with as many people as possible are core drivers of organic traffic growth.

Great post. You mentioned using real time analytics to polish your articles. What tools did you have in mind?

Blogging has its place in a lot of startups but is hard to justify for ours. We're selling a purely commercial product to technologically unsavvy clients who expect a professional public face.<p>It's a triple whammy. Very few of them follow blogs (you're lucky if they own a smartphone) and any posts come off either as tacky schilling or unprofessional commentary. That being said, we still blog for the purpose of content and keywords for SERPs.

Agreed. Blogging can be great for building awareness and credibility, which can create financial rewards down the road.