Google execs warn reputation may suffer if moving too fast on AI-chat technology

&gt; the cost if something goes wrong would be greater because people have to trust the answers they get from Google.<p>Google already highlights all sorts of usually-irrelevant garbage in special boxes in the results page. Even a very basic LLM integration would rarely be worse than that.

been using Google Search less and less. i get direct, no SEO-gamed, no ad-ridden, answers from ChatGPT. even the wrong answers point me in the right direction. it looks like a solution that didn&#x27;t align with an ad-selling machine.<p>that said, ChatGPT can&#x27;t remain free.