<i>Mahalo isn't close to profitible despite a record 4.6 million uniques in August -- because he wants the site's traffic to hit 10 million to 15 million uniques before injecting ads.</i><p>I'm sorry but, WTF? Why? You've got a crowd of 4.6 million potential ad clickers (even 1/2% is 23,000 clicks a month) and you're choosing not to bring in cash?<p>I'm completely missing the logic here. Can somebody give a good reason why you would use this approach?