I think this will rapidly accelerate a set of closely related trends that were rapidly growing in the internet: curation, trust, and reputation.<p>In a world with the massive aggregating ability of google, amazon, Facebook, etc, we've become deprived already of truth. Whether its the alto-junk filling up search results, fake reviews on cheap knockoffs on amazon, or the latest mis-information campaign on Facebook, it becomes hard to sort through the endless options (curation), trust the reviews, and find reliable sources.<p>People already search <i>on reddit</i> for some review, because they don't trust Amazon reviews, but what happens when reddit becomes GPT playgrounds? You'll see a further rise in organizations that either sell Curation (Target, Costco), reputation (Apple App Store) or sell Trust (Consumer Reports, Wirecutter). People flock to influencer YouTubers for product reviews, because its harder to fake, and people will build new business around such solutions.