As a founder of a B2B startup I think that your article is great!
I think that this quote from Steve Jobs is a perfect fit here:<p>When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.<p>I wish I UNDERSTOOD (very different then "I wish I knew") that 2 years ago when I was starting my company. Focusing on the problem, discussing it with the people that actually have that problem and not jumping immediately to solutions but "peel the onion" is something very very very hard to do.<p>Hope that next episodes of your article will provide more info about HOW to peel that onion :)