If you have not seen Gary Hustwit's design documentary, "Objectified", I recommend it highly. Especially if you are not a professional designer (I am not a designer, and I know enough to appreciate good design, not produce it) [1].<p>In "Objectified", Dieter Rams (of iconic Braun fame) is asked if there is any company that really gets design today. He answers after a moment's pause: "Apple".[2]<p>[1] Ira Glass on the importance of having good taste before you can produce to the expectations of that taste<p><a href="http://www.youtube.com/watch?v=BI23U7U2aUY" rel="nofollow">http://www.youtube.com/watch?v=BI23U7U2aUY</a> (EDIT: Fixed link)<p>[2] "Objectified: Dieter Rams commentary"<p><a href="http://www.youtube.com/watch?v=KBF1rOxWsxg" rel="nofollow">http://www.youtube.com/watch?v=KBF1rOxWsxg</a><p><a href="http://objectifiedfilm.com" rel="nofollow">http://objectifiedfilm.com</a>