Cool plugin, but I can't help but think of that quote—“Scrolling is the new flash.” Not trying to hate on your plugin or code, but I really hate all this scrolling stuff people are doing now. I wanted to scroll, not have a bunch of crazy animations explode in my face.<p>I feel like the popularity of this effect is to some extent a symptom of our society's constant information overload, and the attendant inability to slow down and focus, which then compels sites to compete for our attention with increasingly flashy presentations. Of course, to a much larger extent, it's probably due to cargo-cult website design.