Can I start the inevitable thread: "OMG why don't they use Google Ads. It disturbs me that someone else is achieving such a high audience share, and is so beloved by its users, and is not answering to a VC or advertiser. This threatens my worldview, so as a valued member of the startuphackerseoblogging community, I am going to suggest, <i>nay</i>, insist they change business models."