This is common complaint at science conferences. Research dollars often go towards shiny things instead of knowledge that will advance diagnostic theory and serve the highest good. Without accurate theory, we cannot advance. The Mediterranean diet is a classic example. Once the researchers were able to show it had some health benefits, it received huge amounts of funding for years. They were able to publish again and again, gaining publicity, gaining more funding and giving the illusion of superiority over other, less-researched, dietary and nutritional tools. Imagine if they had sought to understand how it actually works? We need to ensure that research dollars go towards meaningful projects that seek truth, maintain objectivity and advance knowledge, not agendas.