When I read: <i>These days, it’s hard to know who to trust, but with the name Google, you know you are in good hands.</i> I get a stomach-ache. I wonder whether something like this might backfire to some extent, not counting the possible hypocrisy. When you have people writing phrases like that, it almost sounds condescending, like an awkward author's attempt to portray a simple, good-old-fashioned person. Except real, good-old-fashioned people don't actually talk and make decisions like that, and even if they're not familiar with Chrome, they're not going to be persuaded by that. If this is the quality of content from such an SEO campaign, I wonder if such endorsements only work against Chrome in the long run.<p>OTOH, if the SEO works, then maybe enough people switch to Chrome to justify the crappy endorsements.