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AT&T's predictions of the future (1993)

103 点作者 danielam超过 2 年前

17 条评论

taftster超过 2 年前
These are really good ads. I remember watching them as a younger person, not realizing how profound or accurate they were.<p>But of course, it&#x27;s also interesting to compare it to the actual world we live today. The most notable thing is the unification of all these futuristic ideas into a single platform, the modern day smart phone.<p>What I see in the AT&amp;T ads are seemingly all different individual devices operating with various independent protocols and support infrastructure. There&#x27;s a commonality that AT&amp;T is getting at, the early internet, but the devices themselves were never imagined as a single platform. A video screen in a phone booth, for example.<p>These ads remind me that the iphone (and other smartphone brands) have so fundamentally changed the way we live in just 2 decades. AT&amp;T might have had some to do with our world, but I don&#x27;t think anyone could really see it or execute the way Steve Jobs could.
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GeorgeTirebiter超过 2 年前
I worked at EO when these ads were made. EO created the first &quot;pen communicators&quot; the EO 440 and the EO 880, which used the descendant of the CRISP arch (C RISC processor); these were AT&amp;T chips. I &#x27;did&#x27; the cellular module + the interface to the FAX modem (so you could &#x27;fax from the beach&#x27;). Heck, I remember one sales guy telling us about his trip to NYC where he was in the back seat of a cab, and he faxed to his client that he would be there in a few minutes, and bang, shows up as the fax just finishes printing the output at the client. I told him just how lucky he was that it all worked, with our prototype hardware! Sale guys...
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xseparator超过 2 年前
These ads are pretty much directly responsible for inspiring me to work in this new Internet thing after graduating college in 1995. That and Wired magazine.
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dang超过 2 年前
Related. Others?<p>Don&#x27;t miss the great comments from Bell Labs people in the June 2010 thread (<a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=1444866" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=1444866</a>).<p><i>“You Will”, AT&amp;T&#x27;s ad campaign (1993) [video]</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=25829007" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=25829007</a> - Jan 2021 (2 comments)<p><i>AT&amp;T 1993 “You Will” Ads [video]</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=19504544" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=19504544</a> - March 2019 (100 comments)<p><i>AT&amp;T&#x27;s 1993 “You Will” ads were remarkably accurate</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=11246081" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=11246081</a> - March 2016 (4 comments)<p><i>AT&amp;T&#x27;s “You Will” (1993)</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=9415693" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=9415693</a> - April 2015 (1 comment)<p><i>AT&amp;T&#x27;s predictions of 2014 in 1994 were surprisingly accruate</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=6972473" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=6972473</a> - Dec 2013 (3 comments)<p><i>AT&amp;T 1993-1994 &#x27;You Will&#x27; Ad campaign [video]</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=6871467" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=6871467</a> - Dec 2013 (1 comment)<p><i>AT&amp;T nailed the future, in 1993</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=5373689" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=5373689</a> - March 2013 (1 comment)<p><i>AT&amp;T You Will Ads From 1993 - Amazingly accurate predictions</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=2068344" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=2068344</a> - Jan 2011 (1 comment)<p><i>AT&amp;T 1993 &quot;You Will&quot; Ads</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=1444866" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=1444866</a> - June 2010 (39 comments)<p><i>AT&amp;T&#x27;s 1993 &quot;You Will&quot; Ads (excellent foresight) [vid]</i> - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=503709" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=503709</a> - March 2009 (1 comment)
kevin_thibedeau超过 2 年前
I like this prediction from &quot;1922&quot; [1]:<p><pre><code> Bell engineer #1: Well if we keep on adding customers as we have in the past and if our customers continue to place more and more calls, with the manual equipment we have here now... Engineer #2: ... we won&#x27;t be able to give the kind of service our customers expect from us. Engineer #1: I&#x27;ll make you a little bet that never happens. </code></pre> 2023:<p><pre><code> AT&amp;T: How can we annoy our customers so much that they won&#x27;t answer the phone? </code></pre> [1] <a href="https:&#x2F;&#x2F;youtu.be&#x2F;rMtnvcMMtME?t=313" rel="nofollow">https:&#x2F;&#x2F;youtu.be&#x2F;rMtnvcMMtME?t=313</a>
casey2超过 2 年前
Right about everything except AT&amp;T being the company that will bring it to you. OOF
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smm11超过 2 年前
I was researching a thing called Polymer Flexible Circuits at this same time - those I spoke to talked of a future with all this sort of stuff and more. One guy said he was working on &#x27;circuit&#x27; that would be small enough to carry in a pocket, then fold out to have a larger presentation surface for words and images.<p>It&#x27;s worth noting that AT&amp;T was the exclusive carrier for the first iPhone.
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kube-system超过 2 年前
It&#x27;s somehow sad that they got everything so perfectly right except &quot;the company that&#x27;ll bring it to you&quot;.
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incanus77超过 2 年前
I have a copy of a TV movie about Nixon&#x27;s final days as president[1] that I taped in 1989. The main sponsor, and to my recollection, the only ad throughout the whole (long) movie was a series of AT&amp;T &quot;how to get it done&quot; ads about the telecom future. I recall some stuff like faxing being present, but also mobile, in-the-field image sharing. Can&#x27;t find it online, but they were pretty striking and I&#x27;d love to fire up the VHS stack to watch them again.<p>[1] <a href="https:&#x2F;&#x2F;www.imdb.com&#x2F;title&#x2F;tt0097354&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.imdb.com&#x2F;title&#x2F;tt0097354&#x2F;</a>
petilon超过 2 年前
If you were to make an ad like that today, what would your predictions be?
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mansilladev超过 2 年前
These also remind me of the Qwest commercials. (&quot;Every movie.. every language.. any time&quot;) - <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=xAxtxPAUcwQ">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=xAxtxPAUcwQ</a><p>The tone and cadence of the rhetorical questions in the AT&amp;T commercials also reminds me of comedian Tom Papa (&quot;Have you ever..? .. I have&quot;) - <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=xhF8MZP-IkM">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=xhF8MZP-IkM</a>
narahs超过 2 年前
It&#x27;s pretty mindblowing for me to realize that this was what the world was like (without all these things we take for granted) when I was a toddler.<p>We got internet at our house in &#x27;95. I remember it was a big deal and that the grown ups were super excited about it.
dkfmn超过 2 年前
I really liked the old Qwest Ride the Light ads for the same reason. Here&#x27;s the jukebox one: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=Bdq_kH9mgS4">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=Bdq_kH9mgS4</a>
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maupin超过 2 年前
Without seeing the ads, I can still recall the music.
optimalsolver超过 2 年前
OP, do you browse r&#x2F;retrofuturism by any chance?
jdalgetty超过 2 年前
I’ve always loved these commercials so much.
jeffbee超过 2 年前
They failed to predict that in the year 2022 all voice calls will be mutually unintelligible.
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