I get the complaint, I guess, but what possible benefit is there in demanding such a massive change? Changing the name of ASF would likely cost millions of dollars over the span of months or years. Why? What is there to gain?<p>The word "Apache" can now only be used in the context of native Americans, great. Now what? The global exposure of the word has decreased by 90%. What did you gain?<p>I really don't see this as harmful to the Apache people in any way, but I guess I am just some white dude. It seems very frivolous with no real end goal in mind. I genuinely can't come up with any benefits for anyone if ASF were to change their name.<p>I'm not saying the Apache people can't or shouldn't demand this change, but I am asking why. It just doesn't make any sense.