They already messed up. Now it's too late.<p>Every blogger, small gonzo roleplaying books, big companies using OGL1.1 had to take a look and figure out what 1.1 was going to do to them. Multiple companies are already changing their licensing moving away from OGL.<p>I don't blame them, no one wants a ticking time bomb in their hands. Most people use OGL 1.0 as a way to protect themselves from being sued as a just in case. Now they know that protection could disappear, so they have to adjust regardless.<p>It appears that internally it has created huge rifts based on Twitter posts from employees. Some of them going full tilt against Wizards of the Coast and Hasbro, including big D&D 5e figures.