They are trying to get as close as possible to the amount people are willing to pay before leaving - and they figured out how to do effective vendor lock-in - reduce onboarding friction, give away free credits in the start, price migrating out to oblivion, etc.<p>I don't really see how this will improve - new competitors will try to emulate the approach to reach similar margins, budget providers won't have the capital required to commoditize SaaS offerings.