> It may be a rude awakening for the roughly 80% of Canadian adults who drink.<p>Probably not, because after the 20% who never drink, there's another 20% who practically never drink. E.g, who never order alcohol on their own but drink to be polite if it's offered to them. I bet the next 20% are also below the new guideline already.<p>Alcohol consumption is extremely top heavy: a small share of the population drinks a very large share of everything that's produced. It's why, even if you don't worry about a 15% increase in neck cancer risk (I wouldn't), it's such a huge moral hazard for society. The money that's to be made from alcohol - and it's a lot of money, and deeply entangled with industries such as live music and hospitality - comes overwhelmingly from use that's harmful by any sane standard.<p>I welcome the advice, and I welcome warning labels even more. But we're still tipitoeing around the elephant in the room, which is the economic incentives: how it's a legal way to make lots of money on people wrecking their health and lives.