I think the trick here is going to be who you decide to market to.<p>Right now, it looks like the target audience is really small, tech-savvy start ups (most likely those start ups out in San Francisco that the grove.io team can directly market to, etc). That's probably fine but it seems like a rather small audience. So alright then, the audience is tech-savvy start ups located anywhere. This might be tricky because now you have to convince the tech-savvy people to quit hosting their own IRC server, or to add a new IRC server to their list of servers that they already frequent. I already run my own UnrealIRC daemon, on Linode, for $20/mo with however many users it can handle. I have a logger bot that logs chat to a nice looking web page, and obviously IRC supports channel access control out of the box. Plus, now I have a Linode server to play on. So, I don't think I would do grove.io for my own start up. So, then maybe an easier audience to market this to would be tech-savvy start ups that are too busy to mess with hosting their own (probably a good portion of them) or do not like the other free servers. They'd probably buy this, but you have to wonder why they're not using IRC already (do they really want it or need it?). You could try targeting non tech savvy start ups, but then you have to figure out how to speak their language and explain why they need a chat service when they already have email, or something. This is probably why Campfire stayed away from making the IRC connection.<p>I have to admit that I feel like this is a bit like trying to sell ice to an Eskimo, or whatever. Do start ups have this problem? I'm not knocking the service. I'd love to be offering a service like that. Heck, I do offer an IRC service but I just do not get paid for it. Perhaps I'm just jealous that I did not attempt this type of service myself. :) I love the idea and best of luck!