What's in a gTLD?

I'd like to hear more about the trademark and geographic protections.<p>Trademarks in which country / how do they plan to cope with conflicting trademarks?<p>Geographic protections, .norfolk - does that refer to the county in the UK or to one of the places in the US, or else where?

<i>Right now you can guess that a company's web address is probably companyname.com, but .companyname alone can't be a web address.</i><p>Not true, and you can see it yourself:<p><a href="http://ac/" rel="nofollow">http://ac/</a><p><a href="http://ai/" rel="nofollow">http://ai/</a><p><a href="http://tm/" rel="nofollow">http://tm/</a><p>Nothing technically <i>prevents</i> a TLD from having an A record, it's just uncommon. So there could very well be <a href="http://microsoft/" rel="nofollow">http://microsoft/</a> or <a href="http://apple/" rel="nofollow">http://apple/</a>, which would appear as "microsoft" and "apple" in FF and Chrome, at least.