This seems terrifying for Google Search and similar products. If I can cram the majority of my static, rarely changing information and proverbial (not literally, of course) consciousness into a better search format (a model) than Google et al can, why should I bother building out the rest of my website or sharing that model with Google et al? This is especially true if it's conversational enough for most people to chat with it casually.<p>It seems the obvious answer is that people still need to be able to find me and you can't easily backlink the contents of a model. Google can create an interface or standard for this à la bots talking to bots, but the compute cost is just fundamentally higher for everyone involved. Maybe it's worth it for the end-user's sake? Anyway, a search query can be shorter than the question(s) it's going to take to get that information out of a model too. And as for Google, OpenAI or similar scraping the entire internet and creating a model like ChatGPT, sure, that works now, but how are people going to feel about that now that the cat's out of the bag? It seems the knee-jerk reaction to this is to more highly scrutinize what you publicly make available for scraping, especially since I have no idea what level of accuracy a model like this is going to possess in terms of representing my information.<p>As a closing example, I have a friend who runs one of the most popular NPM packages available. He doesn't billboard his name all over the project, but it's public information that can be discovered trivially by a human with a search engine for various reasons (on govt. websites no less). Essentially, he's a de facto, albeit shy, public figure. I asked ChatGPT various questions about the library and it nailed the answers. Next I asked ChatGPT various formulations of who wrote or maintains the project. It gave us a random, wildly incorrect first name and said no other public information is available about him. To be honest, I'm really ambivalent about this because of all sorts of different reasons centered around the above topics.<p>It seems there's some tension here. For those of us willing to embrace this, we may want to maintain technical stewardship. However, those changes may fundamentally change the fabric of discoverability on the web. Please let me know if I'm misunderstanding the technology or you believe I'm jumping to any conclusions here. Thanks!