I don't get why articles keep referring to "22" existing TLDs when there's a huge existing list[1]. Sure a lot of those are restricted, but we've seen a large number of them (.fm .me etc) move beyond their original country-specific intention and be used similar to the ones in the "generic TLD" list.<p>As for the new ones, I'm more curious than anything, as there are two huge unknowns here. First, people/companies have to buy the domains. Second, the public at large has to accept them. We've already seen TLDs both generally catch on and generally fail (anyone remember the dot-mobi craze?). I'm not convinced that companies are going to have to spend lots of money to squat "mycompany.apple" or "mycompany.hotels" or whatever just to "protect their brand." I mean, companies don't generally worry (AFAIK) about other people's subdomains now, and if new TLDs catch on people may start to view the 'middle' name in the same way. Or maybe not. It's just a big unknown right now.<p>[1] <a href="http://en.wikipedia.org/wiki/List_of_Internet_top-level_domains" rel="nofollow">http://en.wikipedia.org/wiki/List_of_Internet_top-level_doma...</a>