I've always liked the idea of GoCardless, and we've been seriously considering implementing it on an upcoming service, but our main concern has always been that clients will be far less likely to want to set up a direct debit than they will do a one-off payment on a card.<p>People are really used to buying stuff with a card online, but a direct debit? Not so much. Does anyone have any figures on how GoCardless affects conversion rates?<p>(I'm aware that it would always be possible to have GoCardless as an option, but that would have its own impact on conversion rates).