The conventional wisdom for SEO is that "good content" ranges between 2,000-4,000 words. Most recipes are but a fraction of that, so the rest is filler to meet the aforementioned SEO wisdom. I'm not sure whether Google actually does or doesn't reward content fitting with that arbitrary range, or why it might, but all the SEO Youtubers are saying it does, so all the people cargo culting SEO wisdom are doing it, so it doesn't really matter.<p>More practically, the longer a piece of content appears to be, the more opportunities to stuff ads into it without appearing like a cash grab.<p>Google does definitely reward users for including micro-slash-schema based content though, so the recipes themselves are likely included on the page in a parsable json+ld format, which is great for ingestion by apps like Paprika (which many others have mentioned.)<p>The good news is that there are rumors that Google is moving away from whatever content-based system they may or may not have been using before, and towards a "helpfulness" system for ranking pages -- basically, how directly did this article address the search question that took you to it as the answer.<p>This should prefer direct, concise answers (e.g., "2+2 = 4" vs "2+2 starts with the history of numbers, which are of course ciphered numeral systems originating with the Egyptians")<p>Time will tell how accurately that can be measured, or what wild gamesmanship will occur as the result of it.