Hasbro are attempting to do the same thing to the D&D brand, sadly. I don't know the details but the idea is to move to One D&D from 5e, which will inevitably come with more online/offline integration.<p>Why they can't stick (in terms of D&D) with the 'core product' - selling the rulebooks, selling spin-off merch like miniatures and dice, selling books for DMs detailing new worlds and campaigns - I don't know. Dollar signs, probably.