I feel this developer's pain, I remember writing a vituperative blog post about Apple's habit of buying or building their own clone of some independent app and muscling developers out of their market. With time I've mellowed. Running a business means that you have to say "no" to a bunch of things for which there is a perfectly plausible and rational reason to say "yes."<p>The reasons for saying "no" to good ideas are sometimes incredibly important, such as "Putting more wood behind fewer arrows, i.e. Focus." And sometimes they make no sense that anyone can discern from reading the tea leaves, but they aren't fatal to the business and so there's no incentive to figure out how to say "yes" to them.<p>I am in no way saying that I like living in the world where Apple treats ISVs and hobbyists as irritations. I remember having to pay outrageous amounts of money for photocopied developer documentation in the late 80s and early 90s... From Apple! I remember flying to Cupertino for OpenDoc training that cost us three grand a developer. Outrageous, were they trying to recruit a developer ecosystem? Or gatekeeping so that the only OpenDoc developers would come from companies that were already behemoths?<p>But sigh... OpenDoc failed, Copland failed, Pink was spun of as Taligent and failed... Easy to criticize Apple's choices, but nevertheless they survived and here we are decades later dealing with the fact that throughout its history, Apple has always had a love-hate relationship with hobbyists and ISVs.[1]<p>And throughout that time, we've all complained. We're not wrong, but then again, we're not right, either.<p>———<p>[1]: Guy Kawasaki, Apple's first developer evangelist, wrote at length about how he was trying to drum up interest from indie developers to write software for the Mac. It was a good fit, as being an indie means you can jump into a new platform and exploit first-mover advantage, without any baggage from your existing success to hold you back.<p>Corporate always shit on that, they wanted big announcements from Microsoft and Lotus and Wordperfect and Ashton-Tate. And how did things play out? The "killer app" turned out to be PageMaker from Aldus, a company nobody had heard of. Later, people wrote business apps for Mac. Did they build them on top of Ashton-Tate's popular database? Nope, they built them on top of something called "Silver Surfer" from France of all places, which was eventually renamed "4th Dimension."<p>Apple's disdain for small developers is in their DNA.