From my perspective as a user, maybe someone who would visit your domain, I’m indifferent to the specific TLD used. You might be able to compose a clever word that grabs my attention, which I’ve seen a lot from .ly domains.<p>However, from an email marketing perspective, TLDs are not interchangeable. Some TLDs (think .xyz) see a lot of abuse, tanking the reputation and deliverability for good actors using them too.<p>So my advice is to stick with TLDs that most good actors are using (.com, .io), giving you better baseline deliverability, because email marketing remains incredibly valuable for growth.