Finance is the most important issue for solar adoption, especially for distributed generation. For residential customers there is very little reason not to invest in generating your own power from rooftop solar, unless you don't plan to be in your house for 5-7 years. Even then there are studies that show you can get your money back from increased resale value.<p>Think of solar like this - why would you not want to independently produce your own power and escape the clutches of your local utility company? In most states in the US, utilities are monopolies and although they are regulated, they employ thousands of lobbyists to influence those who regulate them. The result, predictably is annually escalating electricity rates. The utilities raise rates to build new plants, transmission lines, increase management and employee salaries, and lately in California, cover underfunded employee pension costs!<p>Unfortunately, without a finance option available, you have to come up with a big chunk of money to install a system (essentially pre-paying for 7 years worth of electricity up front).<p>So, if you can finance the system over a reasonable period of time so that you don't have to pay for the entire system upfront, it makes makes it much easier to pull the trigger on purchasing a system.<p>Of course, if you can afford to pay for it upfront, it makes even more sense.