And this is why privacy matters, even if you think you have nothing to hide. There's no telling what someone else is going to have a problem with, no way to know if the data being sold about you is accurate or how it will be used against you, and no way to remove whatever data is out there or keep others from weaponizing it.<p>They went after sexual orientation this time, but the next time some group makes headlines because they decide to take advantage of the pervasive surveillance we all live under, it could just as easily be targeting our political views, our religion, our hobbies, our ancestry, our medial conditions, etc. More and more often people are going to buy up, collect, or steal data on whoever they don't like so they can subject them to harassment/abuse/violence/discrimination.<p>There's a multi-billion dollar a year industry around the buying and selling of even the most mundane aspects of our lives and it's sure not just for "ads".